The program provides a strong foundation in core business disciplines especially in the field of Marketing, helping participants to acquire the key competencies needed by all MBAs. The core courses are covered in first four terms with the bulk of it covered in the first two terms followed by 3 months long Internship in the domain of Marketing. Chitkara is turning out to be the best place for students to do MBA in marketing in North India and various parts of Punjab and Chandigarh.
These core courses enhance the ability to communicate, analyze situations and take decisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment. During this period, students take courses in general management and major functional areas such as marketing, finance and accounting, operations management, organization behaviour, human resources and strategic management. They are also exposed to the basic disciplines of economics, behavioral sciences, business intelligence and quantitative techniques.
After the culmination of the first two terms, the students go for an industry internship with an organization for about three months. It is a compulsory component of the curriculum for the completion of the academic program and designed to provide exposure to organizational working, to develop an understanding of the real corporate world, and to learn the application of theoretical concepts in real life business situations. Since the summer project is a vital component in the promotion of the student into the second year, they are put through a rigorous evaluation process. The evaluation report prepared by the organizational guide on conceptual and behavioral capabilities displayed by the student intern is considered an important input.